A brand is the sum of its parts. The development of a brand is a lifelong journey.
In order to create a unique branded experience, you must understand the big picture and pay attention to details. Every last detail – Even the smallest ones. Build and cultivate the brand as a whole. Be bold, honest, true, extraordinary, understandable, and inspiring. Do concrete things. Execution is where the rubber meets the road. Even a good strategy is worth as much as toilet paper if the execution is anything short of brilliant.
With all brand touch points under your control, your brand can be even more than the sum of its parts: 1+1=11, Knowledge & a little bit of Magic.
This leads to positive word of mouth. And when that happens, listen, learn and develop your brand further.